Business Development Manager

The Business Development Manager is responsible for driving organic growth for BSL by identifying, developing and converting new business opportunities across HR Outsourcing, Training and Procurement Outsourcing services. The role will proactively develop relationships with existing and prospective customers, understand their business requirements and work with BSL's operational functions to develop tailored solutions that address those requirements.

The Business Development Manager will own and develop a portfolio of strategic accounts and prospects, build qualified pipeline, progress opportunities through the business development lifecycle and support their conversion into contracted business. The role will represent BSL externally at customer meetings, industry events, exhibitions, business councils and other relevant forums, and will provide market, customer and competitor intelligence to support BSL's growth strategy. Working under the direction of the Head of Growth, the Business Development Manager will take ownership of assigned accounts and opportunities and progress them through the business development lifecycle

· Proactively identify, develop and qualify new business opportunities through customer engagement, market research, networking and industry relationships.

· Expand network and customer base for all BSL services including HR Outsourcing Services, Procurement Outsourcing Services and Training Services.

· Build and maintain strong relationships with existing and potential clients, including senior decision-makers, to understand their requirements, develop tailored solutions and drive revenue growth.

· Own and develop a portfolio of assigned customers and prospects, maintaining regular engagement and progressing relationships into qualified business opportunities.

· Represent BSL at customer meetings, exhibitions, conferences, embassy, chamber of commerce and business council events and other relevant external forums, with a focus on developing relationships and generating business opportunities.

· Work closely with the HRO, Training and Procurement Outsourcing and Commercial teams to translate customer requirements into appropriate BSL solutions and propositions.

· Maintain complete, accurate and timely CRM records for assigned customers, engagements, leads and opportunities, ensuring the CRM provides an accurate representation of business development activity and pipeline.

· Conduct market research to identify new business opportunities and develop strategies to capitalize on them and identify trends and opportunities for growth.

· Lead the development of business plans, sales pitches, presentations, and other relevant documents.

· Prepare and present sales proposals, quotations and contracts to potential clients.

· Collaborate with the pricing and contracts teams to implement growth strategies and business development / sales plans.

· Provide regular updates and reports on business development activities and achievements.

· Stay up-to-date with industry trends and competitor analysis to inform business development strategies and identify potential threats and opportunities.

· Assist with implementing marketing and communications strategies to support business objectives, drive brand awareness, and increase market share.

· Analyze market trends and consumer behavior to provide insights and recommendations for marketing campaigns.

· Collaborate with the pricing and contracts team to develop marketing materials, create targeted campaigns, develop and implement effective sales strategies, client service plans and retention strategies.

· Track and report on key performance indicators to measure the success of marketing initiatives.

· Provide customer and commercial input into BSL's marketing, communications, exhibitions and external engagement activities to ensure they support business development objectives.

· Contribute to the organisation of promotional events, such as exhibitions and trade shows.

• Support Bid / No Bid decisions and contribute customer intelligence, win strategy, value proposition and commercial positioning to proposal development, working with the BD & Growth Operations Specialist and relevant business functions
  

· Customer Relations & Opportunity Generation: Expansion of BSL's customer network, quality of customer engagement and generation of qualified business opportunities.

· Account Development: Effective development of assigned customers and prospects, including progression of relationships into identifiable opportunities.

· Revenue Generation: Revenue generated through business development efforts, including sales from new clients, upselling existing clients and any other revenue streams.

· Win and conversion rate (Effectiveness and Satisfaction): Improved win rate and conversion of leads into contracts. Percentage of leads that convert into paying customers.

· Customer Satisfaction: Improved customer satisfaction rate including responsiveness and alignment with proposal quality and effectiveness.

· Pipeline Value: The total value of all opportunities in the sales funnel.

• BSL Group Events: improved management of BSL group events and outcome for new business opportunities
  

Requirements

· Bachelor's degree in business administration, marketing, or a related field

· Demonstrable experience in B2B business development, consultative sales or account development, with evidence of personally identifying, developing and progressing new business opportunities.

· Demonstrable experience building relationships with senior customer stakeholders and decision-makers.

· Willingness and ability to maintain an active external presence through customer meetings, networking and industry engagement.

· Strong commercial awareness and ability to understand customer requirements and translate them into commercially viable solutions.

· Excellent communication, presentation and negotiation skills

· Good analytical skills, ability to interpret data and problem-solving abilities

· Ability to work independently and as part of a team

· Proficiency in Microsoft Office Suite and CRM software

· Ability to thrive in a fast-paced and target-driven environment

· Good organizational and time management skills

· Ability to effectively communicate complex information to stakeholders at all levels of the organization.

· Knowledge of industry best practices and current marketing trends

· Flexibility to adapt to changing priorities and work on multiple projects simultaneously

· Deep understanding of market dynamics and consumer behavior.

The specific competencies for this role are: Cross-Cultural sensitivity, Active Listening and Influence and Persuasion.