Senior Social Media Manager
VML South Africa
Key Responsibilities:
Social Media Management & Strategy
- Develop and execute a content distribution strategy across key social media platforms, including Meta, X (Twitter), LinkedIn, and others as required.
- Ensure all content aligns with the project’s positioning, tone of voice, and broader brand objectives.
- Maintain a consistent posting schedule, ensuring all content is published in a timely manner and optimized for engagement.
Content Development & Oversight
- Work closely with designers and copywriters to conceptualize, brief, and review high-quality content that aligns with the brand’s identity.
- Provide strategic guidance on content formats, storytelling techniques, and platform best practices to enhance visibility and engagement.
- Collaborate with internal and external teams to ensure that all creative assets and copy meet the highest standards.
Community Management & Engagement
- Act as the digital voice of the brand, ensuring prompt and thoughtful responses to comments, messages, and audience interactions.
- Monitor conversations, trends, and sentiment to identify engagement opportunities and mitigate potential issues proactively.
- Ensure a balance between brand-led storytelling and real-time audience interaction.
Performance Monitoring & Reporting
- Track, analyze, and report on key social media performance metrics, providing insights and recommendations for optimization.
- Use analytics tools such as Emplifi, Sprinklr, or native platform insights to measure content effectiveness and audience growth.
- Adjust strategies based on data-driven insights to improve engagement, reach, and overall impact.
Brand & Industry Alignment
- Stay updated on Saudi Arabia’s digital landscape, key industry trends, and social media best practices to maintain relevance and innovation.
- Ensure that all content adheres to the brand’s guidelines, cultural nuances, and strategic messaging priorities.
- Maintain a proactive approach to trend-spotting, identifying ways to integrate culturally relevant themes into social content.
Qualifications & Experience:
- 5+ years of experience in social media management, preferably within real estate, luxury brands, destination marketing, or government-backed projects.
- Strong knowledge of Saudi Arabia’s digital ecosystem, audience behavior, and platform-specific best practices.
- Proven ability to curate, manage, and optimize premium brand content that drives engagement and brand affinity.
- Excellent communication and copywriting skills in English and Arabic.
- Experience with social media management tools (e.g., Sprinklr, Emplifi, Hootsuite, or similar).
- Ability to work in a fast-paced, deadline-driven environment while maintaining high attention to detail.
- A strategic thinker with a keen eye for visual storytelling and audience engagement.
- Experience collaborating with designers, videographers, and agencies to produce compelling social-first content.
Vacancy posted 2 days ago
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