We are seeking a data-driven Performance Marketing Manager to lead paid acquisition and drive revenue growth across digital channels.

This is a remote role , with the candidate required to be based in Lebanon .

The role focuses on scaling customer acquisition profitably while maintaining strong ROAS and CAC targets. The successful candidate will manage full-funnel campaigns across paid search, paid social, display, and marketplaces, working cross-functionally to deliver measurable e-commerce growth.

Key Responsibilities

Develop and execute performance marketing strategies aligned with revenue and ROI objectives
Manage campaigns across:
Google Ads (Search, Shopping, Performance Max, Display, YouTube)
Meta Ads (Facebook & Instagram)
TikTok Ads
Programmatic and display platforms
Continuously optimize performance to improve ROAS, CAC, LTV, and revenue

2. E-Commerce Revenue Optimization

Scale high-performing product and category campaigns
Manage dynamic product ads and product feed optimization
Execute seasonal promotions, product launches, and sale campaigns
Align paid campaigns with inventory and merchandising priorities

3. Data & Analytics

Monitor and analyze key KPIs: ROAS, CPA, CAC, LTV, AOV, and conversion rate
Conduct funnel analysis and support attribution modeling
Build and maintain dashboards and weekly/monthly performance reports
Identify growth opportunities through structured testing and experimentation

4. Creative & Testing

Collaborate with design and content teams to develop high-performing ad creatives
Run A/B tests across creatives, audiences, bidding strategies, and landing pages
Test new channels, formats, and growth initiatives

5. Budget Management & Forecasting

Manage and allocate multi-channel marketing budgets
Forecast revenue and customer acquisition performance
Ensure efficient spend allocation to maximize ROI

6. Cross-Functional Collaboration

Work closely with SEO, CRM, and CRO teams to optimize the full marketing funnel
Coordinate with Product and Merchandising teams on promotional strategy
Support retention marketing and lifecycle campaigns

KPIs / Success Metrics

Revenue growth from paid channels
Improvement in ROAS
Reduction in Customer Acquisition Cost (CAC)
Growth in new customer acquisition
Improvement in conversion rate
Marketing contribution margin

Requirements

Required Qualifications

4–6+ years of experience in performance marketing (e-commerce preferred)
Proven track record of scaling paid campaigns with strong ROAS
Hands‑on expertise in Google Ads and Meta Ads
Experience managing product feeds and shopping campaigns
Strong analytical skills with the ability to translate data into actionable insights
Advanced proficiency in Excel or Google Sheets
Solid budget management and forecasting capabilities
Strong ROI orientation and performance‑driven mindset
Strategic thinker with strong execution focus
Excellent communication and stakeholder management skills
Ability to work independently in a remote environment
Fluent in Arabic and English.

Preferred Qualifications

Experience with D2C brands
Knowledge of GA4 and attribution tools
Familiarity with marketing automation and CRM platforms (e.g., Klaviyo, HubSpot)
Experience with marketplace advertising (e.g., Amazon Ads)
Basic understanding of landing page optimization and CRO principles

#J-18808-Ljbffr