Product Specialist

Key Responsibilities

• Develop comprehensive knowledge of assigned product features, specifications, applications, and competitive positioning.
• Support the complete product lifecycle, including development, launch, promotion, enhancement, and phase-out activities.
• Conduct market research, competitor analysis, and industry trend monitoring to identify growth opportunities and market demands.
• Assist in defining product positioning, strategy, and value propositions aligned with business objectives.
• Coordinate and support successful product launches across sales, marketing, and distribution channels.
• Prepare product presentations, technical documentation, brochures, catalogues, and marketing materials.
• Conduct product demonstrations, technical presentations, workshops, and training sessions for internal teams, distributors, and customers.
• Provide technical and commercial support to the sales team during customer meetings, tender submissions, and bidding processes.
• Gather customer feedback and market insights to support continuous product improvement and innovation initiatives.
• Collaborate closely with R&D, production, procurement, and quality teams to ensure product specifications and standards are maintained.
• Monitor product performance, sales trends, profitability, and customer acceptance, providing regular reports and recommendations to management.
• Support pricing strategies, cost evaluations, and profitability analysis for assigned products.
• Maintain accurate and updated product data sheets, catalogues, specifications, and related documentation.
• Assist in ensuring product compliance with applicable industry standards, certifications, and regulatory requirements.
• Identify opportunities for product customization, enhancement, and new product development based on customer and market requirements.
• Participate in client meetings, exhibitions, trade shows, and promotional activities to strengthen product visibility and market presence.
• Support digital marketing initiatives and online product promotion activities.
• Maintain effective coordination between sales, marketing, and technical teams to ensure consistent product messaging and positioning.
• Participate in KPI reviews, performance evaluations, and development planning activities within the department.
• Perform other related duties as assigned to support departmental and organizational objectives.

Requirements

Qualifications

• Bachelor’s degree in Business, Marketing, Engineering, Textile, or a related field.
• Certification in Product Management, CPM, or CPMM is an added advantage.

Experience

• 3–5 years of experience in product management, product specialist, sales support, or related functions.
• Experience within textile, manufacturing, or technical industries is preferred.