Loyalty Specialist

Position Title

Loyalty Specialist

Location

Doha, Qatar

Qualification Requirements

• Bachelor’s Degree in Marketing, Business Administration, Communications, or related field

Experience Requirements

• Minimum 8 years of relevant experience in loyalty programs, customer engagement, marketing, or brand management
• Experience in retail, hospitality, telecom, aviation, or customer-focused industries preferred

Job Purpose

The Loyalty Specialist will be responsible for developing, managing, and enhancing customer loyalty initiatives to improve customer retention, engagement, and brand value. The role involves supporting loyalty campaigns, customer communication strategies, reporting, and digital engagement activities while ensuring alignment with brand identity and business objectives.

Key Responsibilities

• Manage and support customer loyalty programs and engagement initiatives
• Develop creative content and copywriting materials for loyalty campaigns, promotions, and customer communications
• Prepare professional presentations, reports, and campaign performance summaries
• Ensure all communications align with company brand identity and guidelines
• Monitor loyalty program performance and analyze customer engagement data
• Generate analytical reports and provide recommendations for improving customer retention and satisfaction
• Coordinate with marketing, digital, and customer service teams for campaign execution
• Support digital communication channels including email marketing, mobile applications, social media, and web platforms
• Track customer trends, campaign effectiveness, and loyalty KPIs
• Assist in planning customer engagement activities, promotional campaigns, and special events
• Maintain accurate records and ensure timely reporting to management
• Ensure compliance with company policies and customer data confidentiality requirements

Required Skills

• Strong copywriting and presentation skills in English and Arabic
• Good understanding of brand identity and customer engagement strategies
• Strong reporting and analytical thinking abilities
• Familiarity with digital channels and online customer engagement platforms
• Excellent communication and interpersonal skills
• Proficiency in Microsoft Office applications, especially PowerPoint and Excel
• Ability to manage multiple projects and meet deadlines
• Strong organizational and problem-solving skills

Preferred Competencies

• Experience with CRM and loyalty management systems
• Knowledge of customer behavior analysis and campaign performance tracking
• Creative mindset with attention to detail
• Ability to work independently and within a team environment