Senior Manager User Acquisition

Head of User Acquisition – Kuwait and Bahrain Cluster

Responsible for building, leading, and scaling a high-performance paid acquisition operation across both markets. This is a founding leadership role: establish the local UA framework, hire and develop the team, and drive sustainable user growth in alignment with regional performance targets.

Responsibilities

• Define and own the UA strategy for Kuwait and Bahrain across paid search, paid social, programmatic, and app install channels.
• Manage a team of UA specialists, providing coaching, performance feedback, and professional development.
• Collaborate with the Director of Performance Marketing to align cluster strategy with regional objectives and budget allocation.
• Serve as primary point of accountability for cluster-level KPIs: CPI, CPA, ROAS, and new user volume.
• Oversee day‑to‑day campaign management across all paid channels to ensure consistent optimization and budget efficiency.
• Partner with the Marketing Efficiency team to adopt standardized measurement frameworks, attribution models, and MarTech tooling.
• Leverage insights from UA Analyst to drive data‑informed decisions and continuous performance improvement.
• Identify and test new acquisition channels, audience segments, and creative formats relevant to the Kuwait and Bahrain markets.
• Work closely with the Acting Head of UA (Qatar + Oman cluster) to share best practices and align on channel strategy.
• Coordinate with Creatives and Communications teams to brief and iterate on performance‑oriented ad creative.
• Contribute to quarterly business reviews with actionable cluster‑level performance analysis.

Qualifications

• At least 5 years of experience in performance marketing or user acquisition, including 2+ years in a team leadership role.
• Proven track record of managing and scaling paid acquisition budgets in the GCC or MENA region.
• Hands‑on expertise in at least three of the following: Google Ads, Meta Ads, TikTok Ads, Apple Search Ads, programmatic DSPs.
• Experience operating in a multi‑market or cluster‑based organizational structure preferred.
• Strong analytical skills to translate data into clear strategic recommendations.
• Demonstrated ability to hire, lead, and retain performance marketing talent.
• Excellent communication and stakeholder management skills in a matrixed organization.
• Proficiency with analytics and BI tools such as Tableau, Looker, or equivalent.
• Fluency in English required; Arabic is an advantage.

Benefits

Flexible time off, learning budgets, and a collaborative global team environment.