Influencer Account Director

About us

McCann Content Studios is a new to market concept introduced by world leading advertising Agency McCann. McCann Content Studios is a global centre for social and creator capabilities. Aiming to simplify the process for clients working on social and creator-led campaigns, this new studio offers creative services, audience development, creator partnerships, and performance measurement — combining full-service social and creator strategy and execution into a single entity. This role is within the Influencer arm of McCann Content Studios, the team are culturally curious and innovative, delivering Global influencer focused marketing solutions at scale.

We are on a mission to create work which drives purpose, passion and results, building communities through Influence.

The role + purpose

You are responsible as the lead for concepting, managing and supporting the development of influencer marketing campaigns and proposals on behalf of one of our key tourism clients. In this role you will be responsible for creative execution, activation of campaigns, on ground support, logistics and bookings as well as media and measurement. For this client we will facilitate on average 20 influencers a month, with increases around key events. The nature of the role means some out of hours work will be required to support at events or to respond to influencer comms. Your role is critical in the seamless day-to-day client servicing at McCann Content Studios and involves managing junior team members as well as being supportive to the Global MCS team.

You are a self-starter who demonstrates resourcefulness and initiative to own and lead the day-to-day approach and logistics of defining strategies – from theory through to creative ideation, casting, analysing and reporting on robust data and insights and managing the talent/talent team and client relationship through to campaign completion. You understand that our role as the influencer marketing agency for our tourism client is to seamlessly activate campaigns, deploying creators and influencers to inspire.

Key duties and responsibilities

• Work with relevant team to execute and enhance a best-in-class influencer marketing service offering, including insight/analytics, innovation, social trend, tools, platforms and campaign measurement
• Utilise creative thinking to best deliver creator activations for our tourism client
• Drive best practices around campaign delivery using influencer marketing tools alongside championing the implementation of new tools and processes as required
• Perform competitive analysis, industry research, assessment of best practices and KPIs in a consistently changing landscape
• Lead negotiations on behalf of the client to procure the appropriate influencers and preferable ROI for campaigns and clients
• Act as key liaison during negotiations, contract execution and live campaigns
• Inherent contractual understanding – ability to draft, negotiate and execute robust influencer agreements, ensuring templates are up to date with the ever-evolving nature of the industry
• Use an existing network of contacts / relationships and industry knowledge to build and fast-track opportunities
• Keep abreast of current projects in development; collaborate with wider team to brainstorm and create opportunities for clients
• Best-in-class activation and project management skills. You will regularly be required to meet with or host talent, this can take place outside of regular working hours
• Maintain a complete grasp of client’s business, needs and objectives – what they do and what they want to achieve, taking ownership and accountability for work and projects
• Lead by example, providing adequate support and mentorship to junior members of the team, ensuring effective communication and collaboration, including managing upwards to the senior team as required
• Oversee the formal client review process and take responsibility for the internal “Wash Up” process on completion of each project
• Effective account planning, ensuring resources are aligned to meet client demands at all times
• Take accountability for accurate project budgets, in conjunction with senior management when required
• Work with finance to oversee and implement timely generation of required invoices and the overseeing of influencer payments
• In all areas, demonstrate high levels of commerciality and apply a keen understanding of the broader marketing environment

Skills + behaviours

• Clear/concise written and verbal communication in Arabic and English
• Must be based in Qatar
• Preferably has experience working on a tourism client
• A natural client services person, approachable and very personable with a can-do attitude
• Confident in ‘owning the room’ and with public speaking with excellent presentation skills
• Highly organised and process driven with strong time management and the ability to multi task and manage simultaneous projects, changing priorities when needed
• Thorough approach to solving problems and ability to mediate with a work ethic than embodies “how can we make this happen"
• Is a change champion and pioneers new ideas and approaches
• Committed to deliver results and goes after the target – strong focus on KPIs
• A social media expert with deep knowledge of platforms and trends
• Expert knowledge in data collation and influencer analytics
• Competent computer skills, can produce PowerPoint presentations that engage and captivate
• Understand the key benefits of the Influencer business and the commercial requirements
• Knowledge/experience in the implementation and optimisation of paid social campaigns – experience in Instagram, Facebook Business Manager, Twitter Ads, LinkedIn and Snapchat
• Ability to conduct competitor analyses to understand how our clients’ competitors leverage influencers and identify any gaps or opportunities for our clients
• Advanced proficiency with digital analytics and social tools, as well as Excel, Power Point and Creator IQ.
• Adept in campaign tracking and utilisation of research tools and can adeptly synthesise insights from data, using insights and identified trends to inform future strategies and overall best practice approach
• You understand the difference between dwell time and views, reach and impressions and can answer questions about fluctuations in influencer engagements category with confidence and ease
• A natural curiosity to be always learning our evolving industry - reading, watching, listening to stay abreast of cultural trends that can inform and impact our work
• Highly adaptive to changing client and team/business needs
• A change champion who pioneers new ideas and approaches