Digital Marketing Manager

Company Description

Rixos Premium Qetaifan Island North

Rixos Premium Qetaifan Island North offers guests a luxurious breakaway to an island packed with entertainment and adventure. With five acres of fun-filled attractions, including a sensational waterpark, private beach, retail area, a beach club, and numerous fine dining and casual restaurants, Rixos Premium Qetaifan Island North is the ultimate multi-inclusive vacation destination.

Job Description

Digital Marketing Manager

The Digital Marketing Manager is responsible for leading the digital marketing strategy, e-commerce performance and online customer experience across Rixos Premium Qetaifan Island North, Meryal Waterpark, Azure Beach Doha and all associated restaurants, bars, wellness and retail outlets. Reporting to the Cluster Director of Marketing & Communications, this role is accountable for driving direct revenue, increasing digital acquisition, enhancing customer engagement and delivering measurable commercial results across all digital channels.

The role oversees the development and execution of integrated digital marketing initiatives, including paid media, website management, search engine optimisation (SEO), CRM and marketing automation, digital analytics, conversion rate optimisation (CRO), content marketing and emerging digital technologies. Working closely with Revenue Management, Sales, Operations and the regional marketing teams, the Digital Marketing Manager ensures every digital touchpoint supports the destination's commercial objectives whilst maintaining the highest standards of the Rixos and Accor brands.

As the digital lead for one of the region's most unique integrated hospitality and entertainment destinations, the Digital Marketing Manager will champion innovation, optimise the guest journey from discovery to post-stay engagement, and continuously identify opportunities to increase direct bookings, ticket sales, memberships, ancillary revenue and customer loyalty through data-driven marketing strategies and best-in-class digital experiences.

Performance Marketing & Paid Media

• Own the full paid media strategy and annual digital budget finalized by the Cluster Director of Marketing across Google Ads, Meta, TikTok, Snapchat.
• Own the full paid media strategy and annual digital budget finalized by the Cluster Director of Marketing across Google Ads, Meta, TikTok, Snapchat.
• Manage OTA-adjacent performance channels (TripAdvisor, Booking.com. Expedia) in coordination with the Revenue and regional digital team.
• Own campaign structure, audience architecture, bidding strategy, creative testing and budget pacing; run a continuous A/B and incrementality testing programme across creative, landing pages and offers.
• Manage and report against the core KPI set: ROAS, CPA, CPC, CTR, direct revenue contribution, booking-engine conversion rate, ticket yield, cost per membership acquired and share of direct bookings.
• Manage agency and media partner relationships, briefs, scopes of work and commercial performance reviews.

Website & Content Management

• Take full ownership of content management, publishing and optimisation across all brand websites and the Meryal Waterpark site, each with its own brand voice, audience, booking path and commercial objectives.
• Manage day-to-day publishing in the relevant CMS platforms: page builds, content updates, offer and package pages, campaign landing pages, seasonal takeovers, menu and attraction updates, opening hours, and event listings.
• Coordinate with agencies and central digital team on site releases, integrations, hosting, domains and technical troubleshooting.

CRM & Email Marketing

• Own the CRM and lifecycle communication strategy for the destination: guest database segmentation, campaign calendar, journey design and automation.
• Build, test and deploy email campaigns and automated journeys: pre-arrival, in-stay, post-stay, win-back, abandoned booking, birthday and anniversary, waterpark annual pass renewal, spa and fitness membership lifecycle, and F&B reservation nurture.
• Manage database health, growth and compliance: consent capture, opt-in mechanics, list hygiene, deliverability, suppression management and adherence to applicable data protection requirements.
• Grow first-party data capture across the destination, waterpark ticketing, WiFi capture, restaurant reservations, spa bookings, retail activations and on-property QR touchpoints and build the audience segments that feed both CRM and paid social.

F&B, Waterpark, Retail and Wellness Marketing

• Food& beverage: build the digital demand plan for the restaurant and bar portfolio, covers-driving campaigns, themed nights/events and seasonal promotions, reservation platform optimisation, menu and imagery publishing, food content production, and delivery/aggregator presence where applicable.
• Waterpark: Drive online ticket sales and annual pass acquisition for Meryal Waterpark, manage the e-commerce funnel end to end, optimise the ticketing path, run dynamic and dated-offer campaigns, and support attraction launches, capacity management messaging and family/group targeting.
• Retail: Support the retail proposition through destination footfall campaigns, tenant co-marketing, directory and listing management, and integration of retail content into the resort and waterpark digital properties.
• Wellness: Market Hotel's wellness, fitness and sports club, build membership acquisition and retention campaigns, treatment and package promotions, class programme visibility, and wellness content that supports both in-house guest capture and local resident membership sales.
• Beach Club & Entertainment: Support the Beach Club and the entertainment programme with campaign, content and listing support appropriate to a lifestyle audience distinct from the resort guest.

Team & Stakeholder Management

• Lead, coach and develop the digital ecosystem, setting objectives and maintaining a high standard of execution.
• Partner daily with Revenue Management, Reservations, F&B, Spa & Recreation, Waterpark Operations, Retail Leasing, Guest Relations and the regional digital team.
• Brief and manage creative, media, production and technology partners, and hold them accountable to agreed commercial outcomes.
• Act as a guardian of Rixos and Accor brand standards across every digital touchpoint of the destination.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• At least 3-4 years of proven working experience as a Digital Marketing Manager or similar role.
• Strong understanding of digital marketing concepts, best practices, and tools.
• Hands-on experience with SEO, Google Ads, Facebook Business Manager, email marketing tools, and CMS platforms (e.g., WordPress, etc).
• Excellent analytical skills and experience with reporting tools.
• Creative thinking and problem-solving abilities.
• Strong communication and leadership skills.
• Ability to work independently and manage multiple projects simultaneously.
• Certification in digital marketing is a plus.